At The Helm_ Bob Dickinson, Carnival Cruise Line’s Ceo

© 2006, All Rights Reserved

Frequently hailed as the most well known and the biggest journey line, Carnival didn’t make it to number one all alone. It’s had a considerable measure of bearing from CEO Bob Dickinson. Who is this man and what measures has he taken to ensure each traveler has a fabulous time when cruising on a Fun Ship®?

A previous representative of both Ford Motor Company and RCA, Dickinson accomplished the position of official VP of Carnival in 1972. In 1993, he was elevated to president and a brief span later added CEO to that title.

With a solid advertising and operational vision for the voyage line, Dickinson has conveyed this once youngster organization to hotshot status through his extraordinary developments. Indeed, he is so appreciated in the business that Dickinson was named “1999 Travel Executive of the Year” by Travel Trade magazine. He was additionally granted a position in Advertising Age magazine’s 100 Best Marketers in the Nation.

Some portion of his administration sagacious is because of his readiness to partake in projects, for example, PBS’s Back to the Floor where six top supervisors were taken from the top floor of their skyscraper office structures and downgraded to industrial laborers inside their own particular organizations. From cleaning lodges to tending to tables to sweating it out as a poolside bar server, Dickinson hung with alternate representatives amid a weeklong voyage on board the Carnival Imagination.


He set aside the opportunity to tune in and find out about worker protestations firsthand, for example, the pink shirts poolside staff must wear. Kidding about the “polyester-lead mix” material, Dickinson found exactly how individual administration choices about each part of the representative workplace can be.

An enthusiastic wine authority, Dickinson has squeezed hard to make a genuinely amazing and for all intents and purposes unmatched gathering inside the Carnival armada. With more than 18,000 containers in his own wine basement, Dickinson says wine is more than a pastime, naming it as fascinating, complex and a living thing. Furthermore, his most loved container of wine on the Carnival wine list? A 1998 Legacy California Cabernet that offers for $50.

Regularly giving endless containers of wine away for philanthropy, the Carnival CEO cites a net figure for one year of $800,000 raised for magnanimous purposes principally because of wine. Dickinson’s enthusiasm has as of late reached out to his business life too. Fair propelled its first historically speaking Wine Cruise on board Liberty in December 2005. It was such a hit – being hailed by some as “the most remarkable wine-related occasion” – that the voyage line has planned a spin-off for December 3, 2006.

This seven-day schedule sails to Nassau, St. Thomas and St. Maarten. Amid the voyage, travelers can partake in various wine-related exercises, including classes and addresses about each part of wine from its history to the science behind making distinctive assortments. Furthermore, obviously, wine samplings are a point of convergence of the week.


While visitors are not required to be individuals from Carnival’s wine club to take part, they do need to pre-enroll for the uncommon capacities before boarding. Your travel operator will have points of interest on every one of the occasions and enlistment methods.

Dickinson will without a doubt impact Carnival’s endeavors and also those of its sister organizations (counting Holland America Line and Windstar Cruises) proceeding with the achievement of each. What’s the key? How has he possessed the capacity to manufacture and hold quick to the main position for so long? Whenever asked, Dickinson answered that it was about removing the secret from cruising, making it reasonable to the normal individual and putting the clients’ encounters first. Really, Carnival has accomplished the status as the journey line for each man.


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